We Will Teach A Third Grade Class Located At Ps. 31 In

We will teach a third grade class located at PS. 31 in Staten Island, New York. The classroom has a total number of 27 students; 15 girls and 12 boys. The classroom is ethnically diverse. Most of the students in the classroom are African-American, Haitians, Chinese and Portuguese. Even though the classroom is considered as a general education class, they are few students with learning differences, such as: visual, auditory, kinesthetic and linguistic. The purpose for teaching this unit plan is to mainly inform students about Oaxaca community, with a focus on its economy and culture. It is crucial for students to learn about other region, such as Oaxaca, because it will help them view the world differently through the lens of†¦show more content†¦On Monday, the students will learn about the geographical features of Oaxaca. In this lesson, the students will construct a map of Mexico showing its different geographic features. In the beginning, they will listen to a read-aloud on a PowerPoint presentation to introduce the location and the economic. On Tuesday, the students will conduct a short research about the culture in Oaxaca. The students will research the different dances in Oaxaca and then they will use the research information to create a feature article to teach other people, friends, and families about the different dance in the world. This relates to economic because people have to have the money to buy the clothes , which they will learn in Thursday’s lesson about meeting their needs and wants. On Wednesday, the students will learn the history of art, as well as an artist’s history of art. This also relates to economy, as well as Thursday and Friday’s lesson, because the artist also has to have money to meet their need, including using the good and services in the community. Furthermore, on Thursday and Friday, the students will dive into how people in Oaxaca meeting their needs and wants and how the people use the good and services that are available in their community. In both lessons, the students will develop writing skills because they will compare and contrast between how people meet their needs and wants in Oaxaca, as well asShow MoreRelatedreport of tuition centre7546 Words   |  31 Pageswith the issue above, we as Diploma in Business Management student would like to submit our business plan report that has been given as our task. 2. This project is very crucially important for us to accomplish the task given for the ENT 300 subject. This project have teaches and helps us on how to form and manage the business about administration, marketing, operation and also financial principle. 3. 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Indigenous and Global Feminist Perspectives on the Women...

Indigenous and Global Feminist Perspectives on the Women of Chiapas Womens reproductive health is a debated and complex issue in todays society. Nowhere is its severity more prevalent than in areas of extreme poverty such as south and Central America. The resolution to these problems is far from simple. Yet, women are increasingly taking control of their lives and forming groups to combat many of the prejudices that hold them back. However highly debated some tactics for resolution may be it is hard to miss the shear urgency with which the issues of womens rights and health call us. The fight for gender equality cannot overlook the importance of equality in health care and control over ones own body. Womens health is an issue that†¦show more content†¦In other words, since the people of Chiapas are not consumers and therefor not seen as people, they must then become the consumables. In order to do this, their rights to their land have been taken away, leaving these people wi th little means for subsistence and sustainable life. This situation has left the people of Chiapas in a dire situation, yet even more so, the women of Chiapas suffer. However, these women have rebounded, and began to confront this infiltration of their lives and cultures by the formation of their own groups. The women of Chiapas, Mexico, are taking action. The rebel movement designed to combat the forces of the Mexican paramilitary is known as the Zapatista National Liberation Army (EZLN), and more than one third of the EZLN is female (Capozza 1). The Zapatistas have waged a small, yet ongoing war for over five years that is making slow, yet progressive steps towards giving the control back to the indigenous people over their land and lives. And, as Korey Capozza points out in his book titled The Masked Women of Mexico, women play a crucial and active role in this struggle. The Zapatistas have successfully challenged gender discrimination both internally and nationwide. On March 12, 1999, 5,000 Zapatistas left their posts in the Lacandon jungle and in the Chiapas highlands to promote the EZLNs national plebiscite throughout Mexico. Symbolically, the effort was a great triumph. Of the Zapatista rebels that met with members of Mexican

IT write up

Question: You Need to Create a Project Vision Document Which Contains: Problem Capabilities Benefits Answer: Project Vision Document In order to support the project approval through providing the input, the project vision document has been created. This vision document consists of the information like issues, capabilities, functions, benefits of the system. The Title of the Project: The title of the project is "Implementation of My Health Record for Commonwealth Government of Australia. Description of the Project: The project owner is The Commonwealth Government of Australia. The organisation wants to build a system that will be connected to every clinical system of Australia. The system will collect data from the clinical system database and provide it to the users. Deliverable: Developing a system that will be installed in the clinical system Developing cloud based database Developing MY Health Record Functionalities: The main functionalities of the system are such as following. Connecting database of the clinical systems with the cloud database Allowing access to the data to the user Authorising the user Technologies: Potential technologies to be used in the project are as following. Asp.net, HTML, CSS Big Data Cloud Architecture Data Mining Java Platform JavaScript Encryption Target Audiences: The users of the system will the patents of the country and the doctors. Problems: The Information and Communication Technology are inclined to issues. This may bring about because of deficient information of the representative or absence of support of the partner. The underneath is a portion of the issues that can emerge in this venture. Inappropriate Functionality: The framework will be coordinated into all the clinical frameworks in the Australia. It should be viewed as that not every one of the frameworks keeps running on a similar stage and have a similar kind of database. The venture framework examiner and the administrator must figure out how to plan the framework so it can speak with every one of the frameworks. This will make the issue of wrong usefulness for a few frameworks where some will work fine. Malfunction: As the complexity of the system is very high, it is highly possible that the system will malfunction in its lifetime. Capabilities: Speedy Data Access: The framework will different look calculations for encouraging the information to get to time. The framework will utilise enormous information for taking care of the information related exercises. The huge information will permit the framework to hold tremendous information in one area, and the information procedure will be a great deal more proficient. Remote access to information: The framework will store the information in the cloud. The cloud is the virtual innovation that permits clients to get to capacities and information on the web. This infers the client using the site or application can get to the framework from anyplace and at whatever time. Benefits: Improved Treatment: The framework will hold all the record of the patient. Taken for instance, if the patient went to check up for fever two months back and cannot recall that, it is not a major issue any longer. It is because of the framework will remember everything for the patient. The specialists can get all the patient treatment-related exercises precisely. This will open more approaches to better treatment. The other benefits of the system are less amount of treatment cost, effective checkup and more. Bibliography: Hripcsak, G., Albers, D. J. (2013). Next-generation phenotyping of electronic health records.Journal of the American Medical Informatics Association,20(1), 117-121. Hripcsak, G., Albers, D. J. (2013). Next-generation phenotyping of electronic health records.Journal of the American Medical Informatics Association,20(1), 117-121. Simpson, K. R. (2015). Electronic health records.MCN: The American Journal of Maternal/Child Nursing,40(1), 68. Urech, T. H., Woodard, L. D., Virani, S. S., Dudley, R. A., Lutschg, M. Z., Petersen, L. A. (2015). Calculations of financial incentives for providers in a pay-for-performance program: manual review versus data from structured fields in electronic health records.Medical care,53(10), 901-907. Zhou, S. M., Fernandez-Gutierrez, F., Kennedy, J., Cooksey, R., Atkinson, M., Denaxas, S., ... Sudlow, C. (2016). Defining disease phenotypes in primary care electronic health records by a machine learning approach: a case study in identifying rheumatoid arthritis.PloS one,11(5), e0154515. IT write up Question: Discuss about the Designing Website Interface for Online Food Delivery. Answer: Scope The scope of the project has been outlined in the following section of the report: The application developed during the project would provide information regarding attractive, low cost menus. The application developed during the project would include all payment options. The customers would be able to rate the services provided by the online food through the application. The website application developed by the project team would be accessible through both mobile and PC browsers. The application would allow the customers to ask for justifications when there is a delay in the delivery of food. Objectives, Outputs and Targets User Requirements The user requirements of the application are as follows: The users would be to create an account with Online Food delivery The users would be able to view the attractive, low cost menus of the organization The users would be able search for specific food items on the website The users would be able to place orders through the website The users would be able to make online payments through the website The users would be able to track their orders through the website The users would be able to rate the services of the organization through the website The users would be able to escalate the services of the organization on late deliveries Objectives determined from requirements The objectives of the website interface designing, as identified from the user requirements, are being outlined in the section below: To design and develop the MENU option for the online food application To design and develop the create account page To design and develop the search option for the website To design and develop a secured payment system and integrate the same with the website To design and develop TRACK ORDER PAGE which would allow the users to track the progress of the order, rate the services being provided by the company and ask for justification from the representatives of the organization when their orders are delayed. Outputs and Targets The expected outputs of the project, along with target date of completion are being highlighted in the table below: Task Outputs Target The first phase of application development The development of the food application has been completed. 1 month from project start date Test phase 1 The project team makes sure that the application runs on all operating systems 1 week from task 1 Test phase 2 The GUI of the application has been tested so as to ensure that it is user friendly. 1 week from task 2 Test phase 3 The project team makes sure that the application is accessible through all browsers 1 week from task 3 Commissioning the application The application is made available to the public 2 months from project start date The following outcomes are expected are the end of the project: The online food application would be capable of attracting at least 65% of the total target customers. The online food application would provide the customers with information related to several varieties of food. The online food application would provide information related to the special offers made available to the regular customers Success Criteria Following are the success criteria for the website interface being designed: The interface should be easy to use and should allow the users to place orders through easy steps The payments made through the website are secured. High level of use satisfaction is reported from the customer end. Design Aims The design aims of this project, from the perspectives of an interface developer and a project manager, have been outline in the section below: From the viewpoint of an interface developer: To develop an online Food delivery website application that is easy to use, self-descriptive and meets all user requirements. To ensure the safe of the payments made through the website To ensure that the consistency of design is maintained across all the section sections of the website, and that the contents included in these sections are detectable, legible and comprehensible. From the viewpoint of the project manager: To ensure that the website application being designed meet all the user requirements and is develop by following all best practices of UI designing . To ensure that the project is completed within schedule and budget committed to the client. Design Outline The entire website would constitute of the following sections: Sl. No Page Description 1 Home Page Provides information related to the organization and the service it provides Allows searching for specific food items/cuisine Linked to: Menu, Create account, payments page, track orders 2 Menu page Multiple menu pages for different types of cuisine Provides detailed information regarding all the items that the user can order online and their prices Linked to: Home, Create account, payments page, track orders Allows searching for specific food items Allows us to select specific food items and proceed towards payments 3 Create account Allows users to create their own accounts Linked to: Home page 4 Payments page Allows user to make online payments Linked to: Home page, track order page, menu pages 5 Track orders Allows users to track progress order, rate services and chat with customer care representatives Linked to: Home page, user accounts page, menu pages Proposed Evaluation Method The website interface being designed would be evaluated using the following methods: Survey (Questionnaire): The beta version of the website would be made available to a specific section of the target users (before the official launch of the website). Information would then be collected from these users, through the survey questioners, regarding their experience of using the website. Expert Reviews: Professional GUI designers would be hired to review the designed website interface with respect to Schneidermans golden rules of interface designing. Bibliography Altaboli, A., Lin, Y. (2011). Objective and subjective measures of visual aesthetics of website interface design: the two sides of the coin.Human-computer interaction. Design and development approaches, 35-44. Donati, C., Vignoli, M. (2015). How tangible is your prototype? Designing the user and expert interaction.International Journal on Interactive Design and Manufacturing (IJIDeM),9(2), 107-114. Heinz, S., Linxen, S., Tuch, A. N., Fraeck, L., Opwis, K. (2016). Is It Still Where I Expect It?Users Current Expectations of Interface Elements on the Most Frequent Types of Websites.Interacting with Computers. Johnson, J. (2013).Designing with the mind in mind: simple guide to understanding user interface design guidelines. Elsevier. Kuo, H. M., Chen, C. W. (2011). Application of quality function deployment to improve the quality of Internet shopping website interface design.International Journal of Innovative Computing, Information and Control,7(1), 253-268. Levin, M. (2014).Designing Multi-device Experiences: An Ecosystem Approach to User Experiences Across Devices. " O'Reilly Media, Inc.". Lo, J. J., Chan, Y. C., Yeh, S. W. (2012). Designing an adaptive web-based learning system based on students cognitive styles identified online.Computers Education,58(1), 209-222. Page, T. (2014). Skeuomorphism or flat design: future directions in mobile device User Interface (UI) design education.International Journal of Mobile Learning and Organisation,8(2), 130-142.

Major Themes in the novel Desirable Daughters by Bharati Mukherjee Essay Example

Major Themes in the novel Desirable Daughters by Bharati Mukherjee Essay Thesis: In the novel Desirable Daughters, the main character in the form of Tara Lata struggles with the major themes of Self versus Society, Self Destruction and Self Discovery. The novel Desirable Daughters belongs to that genre of American literature which deals with issues of immigrant life and cultural assimilation. There are sufficient works in this genre that represent Hispanic, African and Chinese ethnic minorities in the United States, but relatively few that speak for South Asian immigrants in general and Indian Americans in particular. Bharati Mukherjee’s work fills this void in the American literary canon. One can say that the novel is written by a woman for a women audience, as the story’s central female protagonists. There are also elements of feminist thought that is woven into the passages of the novel, although, in its entirety, the novel was not meant to propagate the idea of feminism. The rest of this essay will elucidate the important themes dealt with in the novel. We will write a custom essay sample on Major Themes in the novel Desirable Daughters by Bharati Mukherjee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Major Themes in the novel Desirable Daughters by Bharati Mukherjee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Major Themes in the novel Desirable Daughters by Bharati Mukherjee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The foremost and recurrent theme of Desirable Daughters is the conflict arising from native and foreign cultures. The main characters in the novel grapple with the challenge of accommodating the American feminist culture into their traditional Indian one. But, as schools of thoughts go, these two concepts are incompatible. The conventional role assigned to women in India is the very antithesis of what American feminists espouse . For example, Tara Lata was first married to a tree in a ceremonious ritual, as a measure to mitigate the malefic aspects of her horoscope. It was earlier predicted by a Hindu astrologer that Tara’s married life would be short lived as a result of this malefic aspect. Such conceptions of marriage are mere superstitions from the point of view of feminism. The American feminist movement, which was informed by scientific, sociological and historical knowledge would never approve of such primitive practices in the name of orthodoxy. This is a typical examp le of the sorts of conflict that Tara Lata and her sisters confront throughout the narrative text . The aforementioned example also brings to light the different ways in which societies are organized in India and in America. In India, the happiness of the individual is subordinate to the collective good of his/her community. More importantly, the role of women is to be supportive to their husbands in all circumstances. The individual needs and aspirations of women were not given due importance in what is essentially a patriarchal society. But the three sisters from Calcutta are no longer strictly bound by this primitive culture, for they find themselves in the midst of liberal America, where the scope of their freedom and expression is at its furthest from realities in India. Paul Brians, who has written a nuanced interpretation of the novel, makes a relevant observation: â€Å"On the one hand, members of various minorities seek to shed the stereotypes that lump them together with others sharing the same origins and work to be recognized instead as individuals. On the other hand, they strive to recover their roots and create new group identities that can give them a sense of heritage and worth. Although these are not really contradictory impulses, and they do not cancel each other out, there is always a tension between them, and this tension is strongly apparent whenever a writer is singled out by the majority as a recognized representative of a minority struggling for self- expression.† The three women from Calcutta grapple what to choose: their choices being an oppressive but known Indian tradition and a liberating but unknown feminist way of life. In this context, it is inevitable that some parts of their identity had to be destroyed and new facets to it developed. As these processes of self-destruction and self-construction take place in parallel, Indian American women portrayed by Bharati Mukherjee invariably seem to evolve into modern feminists . Feminist critics of the novel Desirable Daughters tend to perceive â€Å"the same distinction as a gender difference within Anglo-American bildungsroman, with the result that the genre itself is a form for examining (and symbolically reconciling) this tension within women’s texts† . An integral part of this process of assimilation for the Indian American writer, the critics argue, â€Å"is the invention of a bildungsroman that describes a subject who combines independence, mobility and outspokenness with a deep sense of affinity with familial and communal others; as a group, these texts work to affirm that both halves of this equation are American and both are Asian. 42 While others have focused on plots of second-generation separation and independence, however, my study questions the Asian American recasting of marriage plots.† This theme is to be found in one of Mukherjee’s earlier novels Jasmine. In Desirable Daughters, as in Jasmine, the author revisits the ‘interracial immigrant romance’ from the perspective of the Indian American woman. In as much as these narratives are directed at women readers, they nevertheless serve to show how such narratives are different from that of male authors’. As part of the theme of self-construction of the characters, in Desirable Daughters we find that â€Å"the immigrant woman’s Americanization is accomplished with the help of white romantic partners, but in order to win their support the woman must submit to their alienating and sanitizing preconceptions of her, thereby renouncing the very past that renders her unique† . Hence, in summary, through the lives of Tara Lata and her two sisters, author Bharati Mukherjee competently portrays the themes of changing identity, western feminism versus Indian tradition and self-discovery. In a way these three themes are interrelated. For example, as Tara Lata and her sisters attempt to resolve for themselves their true identities and set out to apply newly adopted values in their lives, they progress as individuals and end up discovering more about themselves. By depicting in detail the complex difficulties confronting these women, Mukherjee also illustrates the underlying vulnerabilities. Works Cited: Brians, Paul. Modern South Asia Literature in English. Westport, CT: Greenwood Press, 2003. Questia. 22 May 2009 . Chu, Patricia P. Assimilating Asians: Gendered Strategies of Authorship in Asian America. Durham, NC: Duke University Press, 2000. Questia. 22 May 2009 . Whitson, Kathy J. Encyclopedia of Feminist Literature. Westport, CT: Greenwood Press, 2004. Questia. 22 May 2009.

Emirates NBD Bank Innovative Strategies

Emirates NBD Bank Innovative Strategies Emirates NBD Bank’s Description Emirates NBD Bank was formed in 2007 when the National Bank of Dubai and the Emirates Bank International merged. The bank’s website is www.emiratesnbd.com/.Advertising We will write a custom case study sample on Emirates NBD Bank Innovative Strategies specifically for you for only $16.05 $11/page Learn More The website is a convenient portal from where the bank’s customers from diverse countries (i.e. the United Arab Emirates, Saudi Arabia, Egypt, Singapore, Qatar, the United Kingdom, Indonesia, China and India) contact the bank and inquire more about the services that Emirate NBD offers. (Emirates NBD 2014a). Notably, Emirates NBD has more than 9,000 employees from 70 nations across the world (Emirates NBD 2014a). Emirates NBD ranks first among other UAE banks by assets, equity and profits. Its competitors include First Gulf Bank, the National Bank of Abu Dhabi (NBAD), Abu Dhabi Commercial Bank (ADCB) and Mashreq among others (see figure 1 below). By 2008, it had 20 percent market share in the UAE (Ajman 2014) Figure 1: Emirates NBD ranks first by assets, equity and profits when compared to other banks in the UAE Source: Emirates NBD (2010)Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More At the apex of Emirate NBD’s management is the Group CEO. Middle and lower managers include the Group Chief Operating Officer (COO), the General Manager (GM) Human Resource, GM Risk, GM Retail Banking and Wealth Management, GM International, Chief Financial Officer (CFO), GM Internal Audit, CEO Tanfeeth, Group Treasurer and Group Secretary, in that order. Innovation Policies and strategies at the company The Business Dictionary (2014, para. 1) defines an innovation strategy as the â€Å"plan made by an organisation to encourage advancements in technology or services†. An innova tion policy is however not specifically defined in literature. From the word policy, however, one can infer the meaning of innovation policy as the course of action that an organisation takes in relation to the use of innovations. From Emirate NBD’s website, it is clear that the bank has a course of action to take and plans to follow in the adoption and utilisation of innovations. The bank, for example, indicates its commitment to give â€Å"customers innovative services† through the provision of cutting-edge technology (Emirates NBD 2014b, para. 3). An example of one such innovative service was the electronic initial public offering (eIPO), which Emirates NBD offered during the recent Emaar Malls IPO which took place on September 14, 2014 (Emirates NBD 2014b; Gulf News 2014). Another innovation by the bank was the interactive automated teller machine (ITM) (see appendix A), which was praised as a ‘game changing innovation’, (Cabral 2013, p.1). The ITM is also fraud-proof since it verifies the customer’s identity before processing any transaction, and can also take 30 cheque deposits from one customer at a time (Cabral 2013). The ITM is of specific interest to this paper because it arguably combines product and process innovations to provide bank customers with an experience that is not only satisfactory, but effective too. Product innovation is defined as â€Å"a good or service that is significantly improved†, while a process innovation is defined as a â€Å"new or significantly improved production or delivery method† (Organisation for Economic Co-operation and Development (OECD) 2014, para. 1-2).Advertising We will write a custom case study sample on Emirates NBD Bank Innovative Strategies specifically for you for only $16.05 $11/page Learn More Arguably, the new ITM provides an innovative product and process to consumers because the interactive component means that it is a better pro duct, through which customers are able to access better services. The process innovation is evident from the enhanced user experience that customers have on the new machine. Specifically, customers can now get help when they need it from online customer attendants. While the ATM is not an entirely new technology, interactive ATM’s are a relatively new concept especially in the UAE and other parts of the developing world (Cabral 2013). As Campbell, Stonehouse and Houston (2002) indicate, innovation can take the form of modifying a product in order to make it more effective or efficient to the people it serves. Emirate NBD has used the open innovation model described by Chesborough and Crowther (2006), Scotchmer (2005) and Smith (2010) as the use of external and internal ideas for purposes of enhancing technology. According to Cabral (2013), Emirate NBD partnered with the NCR Corporation to develop the ITM, hence suggesting that both internal and external ideas were used. Inter estingly, when it was first launched, the ITM was the first of its kind in the UAE and the bank had installed it for trial purposes. Cabral (2013) indicates that many more such ITMs will be rolled out if users respond positively. Recommendations Among the most impressive qualities of Emirates NBD is its recognition that there are different sources of innovative ideas. As such, the bank does not limit itself to ideas generated in its internal work environment; rather, it partners with external stakeholders who have non-competing business interests, and through such partnerships, makes its innovative strategies a success. Another of Emirate NBD’s impressive qualities is its willingness to follow the innovation stages to the full. For example, it would have been tempting for the bank to skip the pilot testing stage of the ITM by engaging in full scale manufacturing and launch. The bank would have done that especially since initial responses indicated that the ITM would be a succ ess. However, soberness in the bank prevailed and it made the reasonable choice of testing the ITM first. The bank even indicated that installing similar machines would depend on how consumers would respond to the pilot test. The foregoing position is indicative that Emirates NBD understands that all its innovations must be accepted by the customer first, because they (innovations) are meant to enhance the customers’ experience.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The central place that the consumer occupies in innovation is discussed in numerous literature sources which include Berkun (2010), Narayanan and O’Connor (2010), Ziamou and Veryzer (2005) and Ziamou and Ratneshwar (2003) among others. As a recommendation, Emirates NBD bank should consider partnering with external stakeholders in future, but should also not ignore the innovative potential that is held by its culturally diverse workforce. As Berkun (2010) indicates, people (and especially employees) can be more innovative if they are given the right motivators, tools and environment to be creative and innovative. References Ajman, A 2014, ‘Emirates NBD bank Dubai’, dubaifaqs.com/emirates-nbd.php Berkun, S 2010, The myths of innovation, O’Reilly Media, Newton, MA. Business Dictionary 2014, ‘Innovation strategy’, businessdictionary.com/definition/innovation-strategy.html. Cabral, A 2013, ‘Emirates NBD’s ITM seem to be a game-changing innovation’, Khaleej Times, khaleejtimes.com/biz/inside.asp?xfile=/data/uaebusiness/2013/December/uaebusiness_December210.xmlsection=uaebusiness. Campbell, D, Stonehouse, G Houston, B 2002 Business strategy: an introduction, 2nd edn, Butterworth Heinemann, Oxford. Chesborough, H Crowther, A 2006, ‘Beyond high tech: early adopters of open innovation in other industries’, RD Management, vol. 36, no.3, pp. 229-236. Emirates NBD 2014a, ‘About Emirates NBD’, emiratesnbd.com/en/index.cfm/investor-relations/about-emirates-nbd/. Emirates NBD 2014b, ‘Emirates NBD enables UAE’s first eIPO on ATM and online banking channels’, emiratesnbd.com/en/index.cfm/media-centre/media-centre-info/?mcid_en=101. Gulf News 2014, ‘Emirates NBD to allow Emaar Malls IPO subscription via ATM’, http://gulfnews.com/business/markets/emirates-nbd-to-allow-emaar-malls-ipo-subscription-via-atm-1.1383937. Narayanan, V O’Connor, G 2010, Encycl opaedia of technology and innovation management, Wiley-Blackwell, London. Organisation for Economic Co-operation and Development (OECD) 2014, ‘Defining innovation’, oecd.org/site/innovationstrategy/defininginnovation.htm. Scotchmer, S 2005, Innovation and incentives, MIT Press, Cambridge. Smith, D 2010, Exploring innovation, 2nd edn, McGraw-Hill Education, Columbus, OH. Ziamou, P Ratneshwar, S 2003, ‘Innovations in product functionality: when and why are explicit comparisons effective?’ Journal of Marketing, vol. 67, no.2, pp. 49-61. Ziamou, P Veryzer, R 2005, ‘The influence of temporal distance on consumer preferences for technology-based innovations’, Journal of Product Innovation Management, vol. 22, no.4, pp. 336-346. Appendix: The Interactive Automated Teller Machine (ITM) Source: Cabral (2013)

Nathanial Hawthornes Young Goodman Brown As An Anti-Parable essays

Nathanial Hawthornes Young Goodman Brown As An Anti-Parable essays The parable or morality tale is a literary genre that has transcended both culture and time. From Jesus biblical parables to fables and fairy tales told to children to Russian author Leo Tolstoys, How Much Land Does a Man Need, the genre provides a stereotypical characters, symbolic items and events, and a plot centered around the communication of a moral. Like these examples, Nathanial Hawthornes Young Goodman Brown has many of the characteristics of a parable. Even the name Young Goodman Brown suggests that the storys main character is intended to symbolize the plight and struggles of every young man. Similarly, Faith is obviously a symbol of the young womans similar plight in addition to a commentary on the characteristic espoused by her name, and the Devil, along with those Young Goodman brown meets on the way to his deep woods assembly are symbolic representations of those who are stereotypically most pious. The parable-like descriptions of these characters and plot were no t conceived by chance. In fact, Deins article regarding Hawthornes story, The Ministers Veil, suggests that the author was familiar with the terms of parables and even penned some whose universal applicability can be considered relevant today (179). Unlike, The Ministers Veil, however, all that seems to be missing in Young Goodman Brown is the moral ending. While many interpretations of the ending exist, none seem to satisfy the structure of a parable whose meaning suggests that avoiding the devil and sin is advantageous. By creating the parable-like condition of story coupled with the anit-parable ending, Hawthorne suggests that parables and morality stories are not relevant to the complex morality of human existence. Hawthornes stereotypical characters and metaphorical plot work together to create the parable-like feel...

Marketing plan Essay Example | Topics and Well Written Essays - 750 words

Marketing plan - Essay Example The Nokia Company and products focus on providing an up-to-date and affordable mobile experience to people globally. With the rapidly increasing smart phone market, this company faces a challenge to accomplish better quality, superior and innovative mobile devices in a highly dynamic market. According to the Q1 Interim Report on Nokia, "Net sales for the devices and services got decreased 25% quarter-on-quarter to EUR 2.9 billion†. Also, the volume for the mobile phones decreased 30% quarter-on-quarter to 55.8 million units, which is higher than the estimated value by mobile phones". Hence, observing just the beginning quarter of 2013, it can be analyzed that Nokia, the once top seller in the mobile market has fallen badly. The factor responsible for this downfall is the poor and inert marketing strategy of the company. The company and its leaders failed to understand that the mobile market is one of the fastest growing in the world and when it had the largest share in the mark et, the company stopped innovation. Moreover, the company somehow managed to overlook the competition from Apple and Samsung and when the rivals were introducing astounding new products, Nokia continued doing what it was doing and did not introduce something as fresh as the others. The current issue in hand for the company is in the booming smart phone business. The strategy of market flooding has no clear picture and confusion exists. The company needs to comprehend and address the problem to deal with Nokia Lumia phones marketing and implement a smart plan to extend this line of products. The distribution of Nokia phones is done globally at outlets which are Nokia concept stores as well as multi-brand stores. It is significant to note that Nokia has stayed on the top as the largest global vendor of mobile phones from 1998 to 2012(BBC News, 2012). During recent years, Nokia has been a successful seller of low and medium end mobile phones. However, at the moment the smart phone is t he leading and commonly used mobile device and the company could not keep pace with that technology. The decline has been stunning. The stock traded at over $40 per share in 2007. It has now fallen to under $2 (Ogg, 2012). It once had a market share of over 30% and now it has less than 4% (Calkins, 2013). The market share fell as a consequence of the speedy use of touch screen smart phones from competitor companies. Since that downfall, Nokia tried to recover through the Microsoft partnership in 2011, changing the operating system of the its' smart phones from Symbian to Windows but sales of the Nokia smart phones dived extensively (Dediu, 2013). Nokia launched its first full fledge touch screen smart phone Nokia 5800 followed by N97 in 2009. The phones did not compete well in the smart phone market. The latest range of Nokia products are the phones from the Nokia Lumia series. On the market currently, are the Lumia 925, the  Lumia 920, the  Lumia 820, the  Lumia 720, the  L umia 620  and the  Lumia 520 and the  Lumia 1020. The dominant company is on its road to failure because of major competition by Samsung, Blackberry and Apple. Even though it has so many products from the Lumia series, Nokia is still facing major competition from principally the iPhone and devices running on Android. Users still have not seen anything as remarkable from Nokia as the Samsung Galaxy S3 or the iPhone 5. The iPhone has taken over the market due to its